
By Dela Glevey (24-25)
When you think about getting ready for work, what’s on your mind? Picking an outfit? Checking your diary for the day ahead? For many Black women, one of the first questions is: what will my hair say about me today?
That might sound small, but it’s not. Hair, particularly Black hair, is never “just hair”. It is loaded with identity, heritage and culture. While in the workplace, it can also be a source of judgement, bias and daily stress. Recent research has set out to explore how Black British women navigate their hair choices, professional image and identity at work, here’s what the latest study finds.
Why Hair Matters at Work
To understand why hair matters, we need to step back. For centuries, Eurocentric styles have been pushed as the standard of beauty. In workplaces these standards have shaped what it means to be “professional”. Straight, sleek hair is seen as neutral, tidy and respectable. While natural Afro-textured styles (braids, twists, Afros, locs etc) are seen as unruly, distracting and “unprofessional”.
The evidence backs this up. The Black British Voice project (2023) found almost all respondents (98%) felt pressure to change themselves in the workplace, including hair, to “fit in”. The Broken Ladders Report (2022) found a quarter of women of colour had to alter their hair at work. While, research has shown natural styles are rated less professional or employable than straight styles by hiring managers (Donahoo, 2022; Koval & Rosette, 2020; De Leon, 2023).
These findings highlight what many Black women already know: hair is never just about style. It influences how they are seen, how they feel and the opportunities available to them.
The study
Despite growing recognition of hair bias in the US, there is a vast lack of UK focused research. To address this, 15 Black British women working across industries took part in interviews and a photograph exercise. Participants shared two photos: one when they felt “most like me” and one where they felt “most professional”.
The contrast was powerful. The simple exercise highlighted the tension between showing up as themselves, using words around authenticity and confidence in the “most like me” map, while words use for the “professional” photo spoke to pressures to conform to workplace expectations.


Figure 1 “Most like me” (top) and “Most professional” (bottom) word clouds
From the interviews three overall themes were developed- Spheres of Influence, Strategic Styling and Navigating the Personal Journey. However, two main overarching ideas stood out: the daily managing of hair and identity and the longer “hair journey” across their careers.
Finding 1: Managing hair and Identity
The first key finding was the sheer amount of thought and energy that went into managing hair on a daily basis. The women described a constant balancing act, managing external perceptions and internal anxieties. Interviews, client meetings or senior audiences often shaped their styling decisions, with Eurocentric looks favoured to minimise risk of questions, touching and doubts over their credibility. This daily management was rarely about preference, instead a strategy for avoiding negative stigma, stereotypes or unwanted attention. In practice hair became a tool of impression management, understood to remove hurdles and allow them to stand out for their work. Echoing Social-Identity Based Impression Management (SIM;Roberts, 2005), which describes how people from marginalised groups manage aspects of their identity to “fit in.”
The cost of managing, however, was high. Participants spoke of planning hairstyles weeks in advance, sticking to consistent and predictable ‘office safe’ looks, or dealing with the constant low-level anxiety of wigs slipping or curls frizzing. This drained energy that could otherwise be used on their work.
Finding 2: The “Hair Journey”
Beyond daily management, women also described a longer “hair journey” across their careers. Early in their careers, most adopted conservative, Eurocentric styles as a form of protection. Straightened or tied-back hair was viewed as the safest way to establish credibility and avoid being singled out.
But over time many women described a shift. With greater seniority, life experience, or personal turning points, they began to embrace authenticity. For some, this gave them freedom to wear natural styles, feeling they had earned the right to wear their hair naturally. Others mentioned milestones such as parenthood, a new job, relocation or even the pandemic as moments which inspired them to reconsider hair choice.
The sectors they worked in also mattered. Finance and fashion were described as stricter, with unwritten Eurocentric norms, while teaching and creative fields were seen as more open. This suggests both workplace culture and career stage shape how black women feel. Supporting what Black Feminist Thought (BFT;Collins, 2009) proposes, these choices are not just personal but shaped by wider systems. What is seen as “professional” is not neutral, but rooted in whiteness and many women describe having to unlearn this thinking and rebuild confidence in their natural selves.
Practical Implications
So, what can you do with all this? For Black women, these strategies shouldn’t be necessary, but supportive networks can help ease the burden of code-switching and build confidence. For colleagues, respect boundaries, avoid intrusive questions and challenge bias when you see them. For leaders, step up and use your influence to model inclusion. For organisations, review your policies, train managers and hiring teams on hair bias, ensure representation and co-design solutions appropriate for your workplace. Why not make a visible first step and adopt the Halo Code. The goal? Workplaces where Black women don’t need to second-guess their hair and can turn up authentically.
Conclusion
This study showed for Black Women hair is not just about style, it is central to their identity, confidence and how professionalism is judged. The findings highlight two key threads: the daily effort of managing their hair and the longer “hair journey” over their career. Both reflect how Eurocentric pressures still shape workplace expectations. While the findings support SIM and BFT they also suggest there is an emotional weight not fully captured by either theory. Making space for this issue will not only allow Black women to show up fully, but in doing so create more inclusive, creative and productive workforces.
References
Black British Voice Project. (2023). In Black British Voice (pp. 1–104). University of Cambridge. https://www.bbvp.org/
Collins, P. H. (2009). Black Feminist Thought: Knowledge, Consciousness, and the Politics of Empowerment. Routledge. https://doi.org/10.4324/9780203900055
De Leon, M. (2023). Workplace Hair Acceptance Report. In https://www.worldafroday.com/wp-content/uploads/2023/09/Workplace-Hair-Acceptance-Report-2023.pdf.
Donahoo, S. (2022). Working with style: Black women, black hair, and professionalism. Gender, Work & Organization, 30(2), 596–611. https://doi.org/10.1111/gwao.12838
Gyimah, M., Azad, Z., Begum, S., Kapoor, A., Ville, L., Henderson, A., & Dey, M. (2022). Broken Ladders: The myth of meritocracy for women of colour in the workplace. Fawcett Society and Runnymede Trust. https://cdn.prod.website-files.com/61488f992b58e687f1108c7c/628cf1924ac4e10b1ba8917b_Fawcett%20%26%20Runnymede%20Trust%20-%20Broken%20Ladders%20(final).pdf
Halo Collective. (n.d.). Hair Discrimination in Workplace. Halo Collective. Retrieved September 2025, from https://www.halocollective.co.uk/halo-workplace
Koval, C. Z., & Rosette, A. S. (2020). The Natural Hair Bias in Job Recruitment. Social Psychological and Personality Science, 12(5), 194855062093793. https://doi.org/10.1177/1948550620937937
Roberts, L. M. (2005). Changing Faces: Professional Image Construction In Diverse Organizational Settings. Academy of Management Review, 30(4), 685–711. https://doi.org/10.5465/amr.2005.18378873
