By Will Taylor (20-21)

Innovation is a buzzword commonplace in our management speak. For you, it may conjure up images of cutting edge technology, new consumer products, or a new way to view your favorite TV show. In a work setting, it may make you think of a separate business department, that strategizes the future, researches and develops for future product launches; a silo of clever people who can see the horizon of potential and possibility and on whom the future success of the company depends.
In a sense, this is all true, but it is realty only the tip of the iceberg in what innovation at work is really about.
Innovation is seen as really important for the sustained growth and competitiveness of a company, and so as result, a lot of research has gone in to establishing what innovation is, what is its process, how companies can facilitate it, and whether there are certain types of individual who have better skillsets to be good at innovation.
Innovation on an organisational level is seen as the accumulation of each and every employee’s contribution to innovation. It is no longer seen as just a new product feature, or a innovation hub within an organisation (although these do, of course, still exist for good reasons), but it is seen as how each employee can spot opportunities or anticipate problems, and seek better ways of doing things. It is how companies can create an environment at work where employees are encouraged to question the status quo, question conventional practices, and given the space and job security to take the initiative.
The process of innovation is important to understand if we are to understand what the end goal of innovation is. Because innovation does not start and finish with the end result, what goes before the end product? Much research today suggests that innovation can be mapped out against a simple three-stage framework. The three stages being:
- Idea Generation. In this stage employees may spot an idea for the development of a product, or a new system for doing something at work. They will think of this idea either in a really creative way, and we know some people are more creative than others; or in an entrepreneurial way, where ideas might come from spotting gaps in the market, or from assessing what competitors are doing; or ideas may come from just trial and error – if you have been in a role long enough, then there are probably some things you know could be done better.
- Idea Promotion. In this stage, ideas that have been generated by the employee (or employees) are then suggested and promoted to the wider team and management. It is here that change-leaders can be persuaded to the idea, individuals required to make the change happen are brought on board, and the resources required to initiate the change are planned for. As you can see, this stage requires a different skill set from the first stage. It requires skills of persuasion and articulation, of relationship building with team members and management, of planning and strategizing for the change budget.
- Finally, Idea Implementation. In this stage, ideas that have support are implemented into the business practice, or ideas for product development are integrated into the production timeline. Anyone who has been involved in even minor changes at work, is aware of what a difficult process this is. This stage requires persistence to make the change happen, and adaptability to cope with the inevitable hurdles that come into play. It also requires managerial capabilities, to handle the budget and resources, and, of course, lots of charm to push individuals into making the required changes to their way of doing things, or to increase their workload with a new product development.
So this is the nutshell of the process of innovation. It is a process that if done often, will produce many false starts and dead-ends, lots of circling back and tweaking before progressing. This is a useful framework because is shows the whole iceberg, not just the tip (which is what we see as consumers). What the process also shows us is that innovation is not just for scientists, engineers or technologists; it is for all employees to integrate into their role specification.
Given the breakdown of the process, it is clear that some individuals are more suited to certain stages over others. This can be because of personality and interests, or because of skills and experience.
So what makes effective innovation, the employees or the leadership?
Likewise with the process of innovation, there is a lot of research into how companies can either heighten or dampen innovative spirit.
The overarching finding from the research is that the most important thing for effective innovation output is for business leaders to create the correct environment to encourage innovative behaviour. It is found that certain individuals, be they creative, proactive, or entrepreneurial, will always thing of new ideas for doing things, but unless the work environment is correct, these ideas will never progress to the idea promotion stage.
In what is called, Transformational Leadership, research has identified a management style that facilitates and promotes innovation. It is a style of management that empowers employees to be the best they can be. By giving employees trust and autonomy, the exchange comes in the form of increased organisational commitment and productivity. In aligning their work to the company’s vision, employees have a greater sense of work purpose and will more likely take the initiative to solve problems and seek opportunities.
If you are a leader at work or manage a team, take some time to think about your team member’s strengths, and where they might be best suited on the process of innovation. Also, listen and consider their ideas, participate in a group brainstorming session, and invite colleagues to take part. Employees often know the company and industry better than anyone, and tapping into their ideas may provide insights and ideas beyond your expectations.
